What we do Design and Digital
Regent Tweet 2011
- Clients The Crown Estate, Regent Street.
Sister created and designed a micro-site attached to Regent Street Online which was primarily based on mobile technology and interaction, the main website included a Live Wall, Geo tagging map which coincided with users Tweets, a live Tweet wall and Shop map section as well as an ever-growing summary page full of user generated content from the participants, pulled from Twitter.
The design and print included; redeemable cards with QR codes which users read with their smart phone to establish a geo location pointing them to a particular shop on Regent Street where they could collect privileges and experiences – shops included T M Lewin, Brooks Brothers, Penhaligon’s, Organic Pharmacy, REN at Liberty, Oliver Sweeney, Kirk Originals, Austin Reed, tibits, Jack Wolfskin, Uniqlo, Hawes & Curtis, Godiva and more, we printed Regent Tweet bags, name badges with their names and Twitter names (encouraging the networkers to interact) and designed a Regent Tweet seat to give a few examples.
