What we do Events
Carnaby Catwalk 2011
- Clients Shaftesbury PLC, Carnaby London.
From creating a concept to promote Carnaby's unique fashion offering in 2010, Sister launched the 2nd Carnaby Catwalk event as a pre-lude to London Fashion Week on Saturday 10 September 2011. Turning Carnaby Street and the Newburgh Quarter into catwalks showcasing future trends styled by guest stylists. Through launching an interactive and integrated digital campaign in addition to a global press campaign, supported by social media, marketing literature and an e-viral campaign, awareness of the Carnaby brand was increased, while sales and footfall in the area were generated.
