What we do Media campaigns
Carnaby 50th Anniversary
- Clients Shaftesbury PLC, Carnaby London.
Sister created an 18 month integrated PR, Marketing and Event strategy celebrating Carnaby Street’s 50th Anniversary which included a global press campaign, exhibition and book launch, 2 day music festival and catwalk show along Carnaby Street.
UK press coverage
Total AVE value (Advertising value equivalency) of coverage: £12,788,346
Total Circulation of coverage: 1,701,302,824
(As independently evaluated by Durrants media services)
International press coverage
Total AVE value: £15,500,000
Total Circulation of coverage: 2,300,000,000
