Sister

On Thursday night, shoppers in their 10s of thousands (quite literally) descended on Carnaby to take advantage of the huge 20% discount being offered in the capital’s hippest shopping destination. This was the biggest shopping party hosted in Carnaby to date with Sister confirming participation from more than 118 shops, bars and restaurants offering 20% discount. In addition to this, shoppers enjoyed over 50 free activities including:

• WAH nails and Bleach hair set up mini salons in Lee Jeans giving complimentary nail artistry and hair stencils to shoppers.
• Drag artist Jonny Woo and friends entertained crowds around the area and showcased Illamasqua’s new campaign
• Fashion house Aqua celebrated their store’s 1st birthday with a champagne reception, DJ and giveaways
• Clash Magazine hosted a live performance by Fionn Regan in Ben Sherman in aid of charity Trekstock
• Gary Nock and his band played an intimate acoustic set in Henri-Lloyd
• Lomography launched the new LC wide camera
• DJs were playing in Pepe Jeans, Pretty Green, Replay and Jack Wills
• The Powder Room, Pixi, Benefit and The Make Up Store offered complimentary makeovers

In Kingly Court, The White Horse, served 2000 complimentary Rekorderlig wild berry Ciders to ticket holders from the pop-up bar. 200 goodie bags were given out to lucky shoppers with treats including t-shirts from Chateau Roux, scarves from Pyrus, wallets from Eastpak, false eyelashes from Lash Perfect and make up from Illamasqua. The Carnaby Style Scout photographers were out in force snapping dapper and stylish shoppers for the Style Scout Gallery on carnaby.co.uk, and not forgetting of course, the Sister Design team taking over the registration point, making it the best registration point we’ve ever seen!

Regent Street is delighted to welcome some of Britain’s top architects who will be exhibiting installations in a selection of Regent Street shop windows from 9 May as part of The Regent Street Windows Project 2011.

The project includes iconic architects such as the Marks Barfield architectural practice which created the London Eye and for this project are teaming with GANT. Shoreditch based architects, HUT, has teamed with Regent Street heritage high fashion brand Aquascutum. HUT’s experience in building anything from beach houses to city dwellings means this will be a perfect partnership, structure being as important in the construction of a classic Aquascutum trench coat as it is to a beautifully designed building.

Ferrari will be working with London based architects Duggan Morris which has created buildings from schools to restaurants and also office space – the link between F1 Ferrari supreme car constructors and this young British design house should throw up an interesting collaboration.

Menswear brand Duchamp known for its bright colours is teaming up with a young dynamic duo, Honey, which has been nominated for awards for innovation. Honey is particularly recognised for its work with the use of light including an installation under the M4 flyover in West London, highlighting forgotten spaces.
The full list of architects taking part in the Regent Street Windows Project 2011 are:

1.    HUT with Aquascutum
2.    Glowacka Rennie Architects and Millimetre with Hoss Intropia .
3.    OSA (Office for Subversive Architecture) with Ted Baker London
4.    Craft Pegg with the National Geographic Store
5.    DSDHA/Diploma Unit 11 at London Metropolitan University with Banana Republic
6.    Honey with Duchamp
7.    Duggan Morris Architects with Ferrari
8.    Marks Barfield Architects with Gant
9.    Scott Brownrigg with Uniqlo
10.   Ian McChesney with Levis

 

Sister is flying the flag for the Royal Wedding with our very own Regent Street flag campaign hitting the world’s media, and thousands of people flocking to take pictures of the Union Jack wedding flags currently flying proudly over Regent Street. So far, the flags have been featured in every British national newspaper, on the BBC, ITV and international news channels including France, Spain, Japan, China, UAE to name but a few, and with even more coverage to come! Another Sister success!

June saw the official release of England 2010 World Cup digital download single SING FOR ENGLAND - HOLLYOAKS.

Sister was asked to promote the charity single on behalf of independent record label SWEE MUSIC.

All profits from the sale of the single were donated to the Alder Hey Imagine Appeal which supports the World famous Alder Hey Hospital, located in Liverpool.

With sixteen lads from the hit TV drama Hollyoaks singing the vocals, a great deal of fun was had during the filming of the promotional video and with the Sister digital team creating the visual branding for the release as well as designing and building a microsite at www.singforengland.com to support the campaign, the agency had lots of fun promoting SING FOR ENGLAND across the UK.

Sister ran a comprehensive UK campaign to raise awareness of the single release, ensuring the Alder Hey Imagine Appeal remained at the forefront of the messaging at all times.